GREY hosts the future...

BIC's annual Mix+Mentor networking event was held on Thursday night, October 29th, at GREY Global Headquarters on 5th Avenue. A crowd of over 100 guests showed their commitment to the future by meeting and promising to mentor members of BIC's Class of 2017 featuring 30 hard-working grad students from across the globe, around the United States, and right here in New York City.

Industry professionals, consultants, and recruiters from agencies such as GREY, JWT, Ketchum, ARF, BBDO, 360i, MTV, BrainJuicer, Momentum, R/GA, Ogilvy, The ONE Club, Publicis, VML, Loyal Kaspar, TBWA, Kay & Black,  Rabin Martin, PRWeek, NBC Universal, Matter Unlimited, FCB, Coyne, AWNY, Gartner,  Weber Shandwick, and XL Alliance offered encouragement, exchanged business cards, and made a commitment to be a mentor. Special guests of the evening included members of BIC's Alumni Association from our first graduating class who honored their own mentors by bringing them along -- celebrating the power of mentorship.



BIC Program Director Nancy R. Tag expressed gratitude to GREY for sponsoring this year's Mix+Mentor with a special thanks to catalyst Paulette Forte and organizer Sabrina Mercado of Grey as well as BIC Program Specialist Christina Castro and BIC Tech Specialist Mira Steinzor. Professor Tag welcomed the crowd by introducing BIC's latest incoming class, the third since the program's launch in 2013.


"By committing to the two-year master's degree program so they can think more deeply about the issues impacting media and communications today," Tag noted, "these students have already demonstrated a commitment to the industry -- and to everyone in the room who's dedicated to future." Past sponsors of the BIC Mix+Mentor have been Y&R, Ketchum, and McCann.