George Lois Donates Archive to CCNY

10/12/2015 Nancy 0 Comments



It was a night of megawatt star power: over 150 fans and friends of George Lois arrived on campus to celebrate the publication of his latest book, Lois Logos -- The Creative Punch for of Big Idea Branding. Mingling in BIC space in the heart of Shepard Hall, other cultural icons (including Senator and former Knicks star Bill Bradley and legendary designer Bob Gill) as well as awestruck students in the BIC program genuflected to the master. Despite the fact that Lois' impact on advertising's Creative Revolution dates back to the 1960's, students were inspired by his commitment to creativity and the power of Big Idea thinking.


In his speech, Lois spoke about his fascination with logos as the most elemental form of communication. "A logo should contain an essential idea that communicates personality. It must have blood running through it...a quickly recognizable face." He added that the face's bone structure must consist of a solid marketing idea, and the "design must explain the idea." He challenged students in the room to dive deeply into their projects. "If you can't get meaning into everything you design, there is no meaning in your work...The mystical blending of copy, concept, and art, dramatized by a unique image in synergy with words that can communicate in a nanosecond always ignites an immediate intellectual and visceral human response."


George Lois has been on BIC's Board of Advisors since the program first launched in 2013, but a piece of his heart has been on the CCNY campus since he attended the High School of Music and Art back in the 40's. He noted this connection as he wrapped up his speech. Surrounded by his beautiful wife, Rosie, along with family, friends, and fans, and following a stirring presentation of his logos to the music of Gershwin's "Rhapsody in Blue," George announced that he was donating his advertising archive to City College. By bestowing this amazing and historic collection --coveted by institutions all over the globe -- to CCNY, George reaffirmed his commitment to diversity and those less privileged who are born with grit and the sheer determination to fight the good fight. "Our mission in life cannot be to sedate, but to awaken, disturb, communicate, and command...to instigate and even provoke...Now more than ever, we must speak truth to power, whatever the cost."