There's an App for That...

9/06/2015 Nancy 0 Comments

GroupM CDO Rob Norman believes that the next phase of message distribution represents fundamental change and a significant opportunity, or threat, to all advertisers. While the digital revolution and the mobile shift are well-trodden concepts, less well-trodden is the path of the app ecosystem which is becoming the dominant gateway to media consumption, commerce and the delivery of customer service. Even more broadly, apps act as the remote control of the digital home and the quantified self. 

Apps are everywhere: phones, tablets, smart TVs, automobiles, watches and even the desktop with the arrival of Windows 10. Apps are simple to use, optimized at the device level and bandwidth efficient. The App ecosystem and the presence of apps on limited screen real estate may be the battleground to dominate in the second half of this decade and beyond. Read more...