Gustavo Stecher joins BIC Board
Born in Buenos Aires, Argentina, Gustavo Stecher is a graphic designer who currently manages consultancy and strategy fields for corporative clients and institutions in Buenos Aires, Miami and New York. The studio he founded in 1996, Menos es mas, was responsible for designing the national exhibition at the Venice Biennale, London and Tokyo, the identity and wayfinding of the Justice Center in Santiago, the Science and Technology Museum and the Jewish Museum in Buenos Aires. Towards the end of 2009, Gustavo won the national contest for the Argentine Bicentennial brand icon that transcended the festivities for Argentina's 200 years to become a patriotic symbol. In 2010 he created the first official coin ever designed by a branding studio in Argentina's history: the current 2 pesos coin. They also developed the TEDx RÃo de la Plata image and the InnovatiBA event (singularity university) and the Latin American Entrepreneur Icon, presented at WeXchange.
Having received awards in various design contests, his work has been published in major specialized media in the country and the world. With two of his own books published, the last one, IDARG, selected in 2008 by the Association of Graphic Artist, AIGA, to be exposed in the USA during the months of June and July. This project is a particular vision of the Argentine identity expressed through iconography.
