Super Bowl 50: $6 million for 30-seconds

2/13/2015 Unknown 0 Comments

As the debate over the value of airing a spot on the Super Bowl still rages, Les Moonves, the chief executive of CBS, announced that the price of the average 30-second Super Bowl ad slot in 2016 could soar up to 33% to $6 million.  Business Insider reports that CBS, which will air next year's big game, is bullish about its ambistions in 2016. The last time CBS aired the Super Bowl, three years ago, the average 30-second spot cost $3.8 million.
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Ivan Ramirez is BIC's latest MAIP winner

2/13/2015 Unknown 0 Comments

BIC adds to its list of students who will be a part of the MAIP legacy with Ivan Ramirez who will be interning this summer in the Creative Department at McCann here in New York City. This follows last year's winner, Chris Villanueva, who interned at TBWA's Creative Department as part of MAIP. Another BIC student, Jacques Epangue, made it to this year's list of finalists. Three undergraduates of CCNY's Advertising and Public Relations program will also be MAIP interns: Joanna Ventour, Jerry Louis, and Rohan Patrick -- the last two for a second year in a row.
Each year, undergraduate and graduate students are selected for a 10-week paid summer internship at an 4A's member advertising agency. Students gain practical work experience, establish key industry contacts, and perhaps most importantly, become better prepared to land a full-time job in advertising when they graduate. At the same time, the program gives advertising agencies a cost-effective way to identify and recruit talented multicultural students.
Upon completion of the program, interns become members of the MAIP Alumni Association, a close-knit family of over 2,600 MAIP graduates that fosters the development of future MAIP interns as well as the professional development of the program’s alumni. Learn more about MAIP here