Changing the Ratio (Two BICsters at a Time)

10/10/2014 Unknown 0 Comments

In a world where women influence 80% or more of consumer spending, women only make up on 3% of all Creative Directors in advertising. That's the driving force behind The 3% Conference

BICsters Nehal Mahmoud and Luz Corona are helping draw attention to it. Their poster has won them a pair of tickets to The 3% Conference in San Francisco, November 3-4, 2014 plus a travel stipend. They'll also attend a private lunch on Day 1 of the Conference where leaders from Adobe and other agencies will conduct a portfolio review of their work. Launched in 2012, The 3% Conference has exploded into a 2-day, 400-person event in San Francisco, a multi-city road show, and a vibrant online community on multiple social platforms, a student scholarship, a creative award, and a business blog to support the crusade.  The theme for the 2014 conference is "Inspiration & Activation." 

Students from BU, Brown, Miami Ad School were also among the winners of this year's poster contest.