Ketchum helps BIC celebrate Year One
 |
| From left: Nancy R. Tag, CCNY Professor and Director of the BIC program; Rob Flaherty, Senior Partner, CEO & President of Ketchum; Barri Friedman Rafferty, Senior Partner and CEO North America, of Ketchum and Member, BIC Board of Advisers |
BIC students and faculty, representatives from several additional advertising and public relations agencies in New York, and a number of Ketchum New York office employees representing the range of services and capabilities of the agency, met to celebrate BIC's students' achievements.
Rob Flaherty, Senior Partner, CEO & President of Ketchum provided a warm and enthusiastic welcome. Barri Friedman Rafferty, Senior Partner and CEO North America, of Ketchum -- and Member of the BIC Board of Advisers -- joined discussions with students.
Nancy R. Tag, CCNY Professor and Director of the BIC program, called out just some of the BIC student achievements during its inaugural academic year:
BIC student, Nehal Mahmoud, was awarded one of five Graduate Fellowships from the Colin Powell School for Civic and Global Leadership for a research project on how brands can positively promote public discussion about diversity in the U.S.A.
BIC students Raj Andrew Gomes and Luz Corona received top honors at the CCNY Graduate Symposium for Research and Creative Achievement, for their development of an integrated communications campaign concept for the New York City Citi Bike program.
BIC student Edmund Balogun was selected to present his paper on "Bias in Market Research" to the State University of New York (SUNY) Graduate School at The college of Brockport's third annual Master's Level Graduate Research Conference. Mr. Balogun's paper also received the third place award at the CCNY Graduate Symposium for Research and Creative Achievement.
BIC students Frederick Garcia and Amber Jackson were selected as two of only twenty students nationwide to receive The LAGRANT Foundation graduate scholarship in support of increasing ethnic diversity in the advertising, marketing, and public relations industries.
BIC student Raj Andrew Gomes qualified to represent CCNY at the 2013 JWT College Art Battle in head-to-head competition with long-standing programs including the Miami Ad School, the School of Visual Art, and New York City Tech.
