The New Yorker deliberately evolves a digital brand strategy

4/13/2014 Unknown 0 Comments

Digiday.com has published a very interesting take on The New Yorker's digital strategy. It sounds like The New Yorker is being smart (well . . . I guess that's what you'd expect) -- in evolving its core identity into digital: not trying to be Upworthy; maintaining the 90-year tradition/policy of having every word published/posted be fact checked (by a real person) (including the comments, Tweets, etc.). It seems to demonstrate that long-read and deep content does not have to be diminished by digital platforms.