Burson-Marsteller re-brands

10/14/2013 Unknown 0 Comments

Burson-Marsteller, fifth largest PR agency in worldwide revenue, had its new re-branding initiative profiled by Stuart Elliott in The New York Times today. Looks like a sensible, prudent move. In fact, one has to wonder why a traditional PR agency would not be making such a move given many pressures of global markets, technology change, and the reconfiguration of marketing services demands from clients that's now a decade old. Still, it's worth watching how B-M will handle it.