Introducing the BIC class of 2015: Desmond Maxwell

Desmond Maxwell CCNY Media & Communication Arts, Branding + Integrated Communications MPS Class of 2015

Desmond Maxwell today is an entrepreneur helping developing and start-up companies implement digital, integrated marketing programs. He previously worked in interactive marketing and multi-platfform ad programs at AT&T Interactive and VIACOM.

Before coming over to the marketing side, Mr. Maxwell had experience in media with WFAN-AM and CBS in ad sales and promotions.

Mr. Maxwell is a veteran of the U.S. Marine Corps, and a B.A. alum of CCNY in English. (Which was tougher?)






Introducing Desmond Maxwell via the Proust Questionnaire:
What is your present state of mind?
My mind is in the moment.

What's your main fault?
Not always living in the moment.
What is the natural talent that you'd like to be gifted with?
A drive off the tee with Tiger Woods.
Who is your favorite prose author?
Hemingway.

Who is your favorite poet?
Tupac.

Who is your hero in real life?
Muhammad Ali.
Who are your favorite heroes in real life?
Single mothers.

What's your favorite virtue?
Courage.

What do you hate most?
Cowardice.
What you appreciate the most in your friends?
Confidentiality.

What's your favorite occupation?
Swimming with the sharks.

What is your favorite motto?
Sapere Aude.  ["Dare to be wise."  See: http://en.wikipedia.org/wiki/Sapere_aude ]

How would you wish to die?
With honor

What's your idea of happiness?
Laughing with my children.